During my post final-exam days and my re-introduction to the world, I have been rewarded with a sophisticated delight that is the new Schweppes campaign. It features Uma Thurman looking as exotic and glamorous as ever with those 11 feet long legs of hers.

In my mind, I always list Schweppes above other soft drink brands. A sign of a better product? Maybe, but do you remember previous campaigns where the tiger would lay on a white set and talk about the bubbles, or the couple at the Greek Islands drinking Shhhhhhhhhhhhweppes? These campaigns remind us that Schweppes is a product option. But then they go one step further. They place the brand as the soft drink to sip on during your fab-u-lous life.

I love these images and thought I would share. Enjoy your next Schweppes, just don't let it drip on your Prada, darling.

One breath of air

Right now I'm 5 feet under my study notes for my finals beginning this Sunday. My life is books, equations, notes, my whiteboard, tea and study naps. I haven't come up for much air, apart from one escape: my email subscriptions to my favourite blogs.

This morning I got an update from one of my favourites, Design Elements. It is a beautiful blog out of Germany with design elements that are absolutely breathtaking, I highly recommend you take a trip over. Today featured an interview with Delphine Krakoff, an amazing interior designer, who went to business school in Paris that took her to Louis Vuitton, Dior, Coach, and Ralph Lauren New York; all this and she is happily married with three children. Bliss. When asked "What does success mean to you?" she says "Not much. But happiness means everything". Amen sister, Amen.

It's always Wintour

I have one role model in this world where I stand back in awe of the heights she's reined. Anna Wintour, Editor in Chief of American Vogue.

I mostly admire her because she is a woman who knows what she wants, she is an genius business woman- she understands and transforms brands to perform better (like when she had Marc Jacobs positioned at Louis Vuitton)- and is the one force who can shift the entire fashion world.  

I believe she is such a powerful and respected woman because of her values. She has stated, "people respond well to those that are sure of what they want."

When Wintour was interviewing at Vogue, Grace Mirabella, then Vogue's editor, asked Wintour what job she would like if she came to the magazine. "Your job," Wintour is said to have replied without blinking. Six years later, she was the Editor. Aiiiiiiiiight!

As graduation is coming upon me in six months, I find myself straying from my plans of advertising/brand management (or death!) in favour of general business consulting positions, where I know I can easily be placed on a career path and make some nice money. But is this the career path I have dreamt of? Nope. 

My plan to combat these quick fix temptations is to remember there is no way Anna Wintour would take on a project that she doesn’t altogether love. And neither should you. When you find yourself swaying from what you absolutely want and desire and most of all, what you know you will be brilliant at; stay focused on you. Tell Mirabella you’ll have her job in six years…whatever is it…do it for you.

Burnt Toast Everyday

I can guarantee you every single morning I eat burnt toast....and not because I like it that way. It's because I set my bread in the toaster then I go off to make my coffee, run to the lounge room and watch a news story, put a few dishes in the dishwasher, grab my iPad to read/send emails while I have breakfast, then stop to talk to my sister OH NO MY TOAST!!! I tell you, this happens every single morning (although recently thanks to wonderful Easter my toast is traded in for hot cross buns....burnt hot cross buns). 

 I've been told that I should stay by the toaster and check on my bread’s progress. Instead of running about, stay still. Whatever. Doesn't every woman do this? Don't we all squeeze 47 different things in 10 minutes? I know we do. 

The other night, I was watching the new TV ad placement for Elevit Womens MultiVitamins. The woman on the ad was sitting at the table eating her breakfast while she was watching the news, while feeding her toddler and then the camera wide shots showed her foot bouncing her baby in the basinet on the ground. As Oprah would say, this was my "Ah huh!" moment! All women do 16 things at once and 47 things in 10 minutes! Nicely done Elevit, you told a very nice and accurate story there.

Well, all I have to say is GIRLPOWER....and burnt toast.