When I was a child there was camping under sheets that were propped by chairs, lounges, beds, washing baskets...anything we could get our hands on. The linen cupboard was left bare and my Mother only supported our fortress, as long as we cleaned it up afterwards. We even had a secret code to enter. Yes, it was that serious. That was the 80's. In 2011, I see things have changed for kids, but the good parenting remains. This makes my heart warm. I don't want to give the element of surprise away; I'm too crafty for that. So watch the film and give it up for awesome parents everywhere nourishing their child's imagination, in whatever form that may be.
Thursday, January 19, 2012
Good Parenting
Super Bowl is a huge time of year for football, but more importantly, advertising. It's the mecca of advertising. Brands spend months preparing for this one day's advertising spot and will invest millions to ensure it's shown where it will gain most exposure to their target market. They're witty, they're fun and they're designed to get your attention. One context that is particularly rare in Super Bowl advertising is good parenting. Last year for the 2011 Super Bowl VW launched a campaign in which a child's imagination was nourished by his parents.
When I was a child there was camping under sheets that were propped by chairs, lounges, beds, washing baskets...anything we could get our hands on. The linen cupboard was left bare and my Mother only supported our fortress, as long as we cleaned it up afterwards. We even had a secret code to enter. Yes, it was that serious. That was the 80's. In 2011, I see things have changed for kids, but the good parenting remains. This makes my heart warm. I don't want to give the element of surprise away; I'm too crafty for that. So watch the film and give it up for awesome parents everywhere nourishing their child's imagination, in whatever form that may be.
When I was a child there was camping under sheets that were propped by chairs, lounges, beds, washing baskets...anything we could get our hands on. The linen cupboard was left bare and my Mother only supported our fortress, as long as we cleaned it up afterwards. We even had a secret code to enter. Yes, it was that serious. That was the 80's. In 2011, I see things have changed for kids, but the good parenting remains. This makes my heart warm. I don't want to give the element of surprise away; I'm too crafty for that. So watch the film and give it up for awesome parents everywhere nourishing their child's imagination, in whatever form that may be.
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I love this commercial... we have it here :D
ReplyDeleteI totally agree with this sentiment>